INTRO

Before we start, let me tell you that what you’re about to read will likely be different than most bios you’ve seen. I’ve written many of them over the last 13 years. None were as accurate, authentic or real as the words you’re about to read.

The world is moving particularly fast nowadays, and I believe we’re losing ourselves along the way. There’s much noise. We’re moving, we’re overproducing, we keep speeding. We’ve become very good at doing, but we've fallen into a patterned rhythm where we lost our critical thinking. And we forgot to experiment. We’re forgetting to nourish our creativity. And to have fun while doing it. I believe we’re missing angles, perspectives and opportunities. And together with it, visibility. One conviction has driven me for years: distinctiveness. In having the audacity (aka courage) to create or say what most wouldn’t, especially in this new era of AI. Not for ego, nor to prove a point, but because, in my experience, that’s where the most memorable and impactful work comes from. I believe much of the future lies in the art of storytelling and in our ability to be creative. So here we are.

With me, I carry years of seeing. Years of looking, listening, questioning, absorbing, of letting it sink and deciding. Years of judgement building, taste and intuition that carry sweat and pride. Along the way, I make sure to not forget to talk about the moments where things went south, or didn’t go as I planned: because that’s from where my most impactful growth comes from.

RESPONSIBILITY

I’m privileged.
A few people helped me to become who I am today.
People who invested their time - by decision - in making me think. People who inspired me. People who believed in me, when I doubted myself. And the reason why I’m telling you this is simple. Because that’s a legacy I carry with me today. A self-consciousness and awareness of how much impact we can bring to someone’s days.

WHAT I DO

I’m a Creative lead, and for more than 13 years I’ve been using creativity and design to make work that matters: to people, brands, businesses and the world.

I’m made in Portugal, where a thirty-second commercial is a story you’ll remember for years. Based in Amsterdam since 2018. Where brave and meaningful ideas are born, teams of people who want to influence the world and are fuelled by talent, drive, relentless curiosity and trust: that's home.

I stand for meaningful and intentional work.
I shape how brands show up and connect, and I help them move forward in every world they live in. I grew into creating their stories too, from concept to life. Because stories make us feel, and feelings are the memories that truly stay with us.

I turn business problems and briefs into solutions that last and bring results. Grounded in strategy, brand distinction, storytelling, innovation and cultural impact.
I lead the creative direction and the people behind it.

I create trusted, lasting relationships with clients by delivering thoughtful and well-crafted work made with care. I've worked with DHL Express, Diergaarde Blijdorp (Rotterdam zoo), MDL Fonds, Woven Capital (Toyota) and BUX.

I believe in trust, curiosity, courage and growth. I take risks, I ask questions and I don't choose comfort. I protect the standards, the craft and the people. Thinking in systems and scalability grew vital with the particular appearance of a B2A audience. But along the way, I make sure to not forget that I work with people, I lead people and that I'm solving people’s problems.

I'm open to relocating, bonus point for beaches.

COMES WITH ME

Staying relentlessly curious. Thinking beyond the brief. Owning ideas, from first thought to final expression and across every world created. Finding opportunities in the angles others skip, don’t see or don’t dare to enter. Comfort in not knowing yet, excitement in finding out. Bringing the right people together, to make sure we do the work right. Thinking conceptually. Safeguarding standards, even when it’s awkward or uncomfortable. Bringing friction, by asking the right questions most people avoid. Pushing back work when the quality bar isn’t met yet. Choosing truth over comfort, always sustained by constructive feedback. Paying attention to the details, while having a holistic view. Spreading the seed of curiosity. To everyone around, and all the time. And most importantly, having fun.

WHAT I BELIEVE IN

There’s no such thing as failure. There’s being curious, trying, learning and growing instead. The best teams are made of trust. “Not knowing yet” and asking for help is not a weakness, but a powerful and unique strength. Pretending to know everything might grow us up the ladder (or ego), but learning - and especially when together - is what truly moves us all forward. The best work comes from brave people. People who take risks, who speak their minds thoughtfully, who ask questions and who don’t stop at the brief. Honest work. Made with attention, intention and meaning. Creativity comes from everywhere. Pay attention while you’re walking. Look everywhere. Notice what the people were wearing. What was the colour of his shirt? Did you see the abri, in the bus stop? Look. Notice. Always and everywhere. Let the brain receive it. Your intuition will appreciate it one day. That’s: your taste building.