Scope

Brand activation campaign in Amsterdam Sloterdijk, stencils, landing page. Role as Designer, BUX 2022.

Scenario

Turning the universal morning ritual of a coffee into a campaign: now that you're awake, it's time to invest. With thousands of innovators, investors and early adopters attending Money20/20 Europe 2022 (the world's leading networking platform for the global money ecosystem), BUX transformed the kick-start of the day into a multi-layered brand experience aimed to raise awareness of the importance of investing in a playful and memorable way.

Approach

The activation expanded beyond the coffee cups, turning every touchpoint into an opportunity to engage attendees: branded t-shirts increased visibility, floor stencils guided foot traffic throughout the Rai Amsterdam venue and a social media component encouraged participants to share photos of their coffee cups on Instagram using #wakeupyoursavings and tagging @bux.zero - amplifying awareness and interaction across the fintech community. What started with a simple cup of coffee became a memorable experience that educated, entertained and inspired fintech professionals to think differently about investing.

Collaborations: Tim van Kappen (motion designer)