Creative Lead
Good design starts with asking the uncomfortable why. 13 years of building honest work across brand, digital, product and campaigns.
Today, also leading the people behind it - through Amsterdam.
I design brand identities and the systems that hold them together. I ship the websites and the campaigns that bring them to life. Agency or in-house, I lead projects from ideation to delivery while tackling the right questions that the briefings tend to hide.
I challenge people on how to think, and invite them to deconstruct - together - why (the hell?) it feels right. Improving workflows is a natural habit that I (happily) can't seem to stop - a boost that gives us all the rightful room to passionately care for the craft.
Hands-on when it counts, strategic because it matters.