Tim van Kappen (motion designer)
Turning the universal morning ritual of a coffee into a campaign: now that you're awake, it's time to invest.
WHAT WE FACED With thousands of innovators, investors and early adopters attending Money20/20 Europe 2022 (the world's leading networking platform for the global money ecosystem), BUX transformed the kick-start of the day into a multi-layered brand experience aimed to raise awareness of the importance of investing in a playful and memorable way.
WHAT WE DID Defined by physical activation, digital interaction and social amplification, we set up a coffee stand at Amsterdam Sloterdijk, offering attendees a free cup of coffee as the perfect energizer for early mornings and the ideal entry point to the campaign's playful message: Wake Up Your Savings. Each coffee cup featured a QR code that, when scanned, guided attendees to a mobile-first landing page, providing a seamless introduction to BUX's investing platform and reinforcing the idea that saving and investing can be simple, engaging and accessible.
The activation expanded beyond the coffee cups, turning every touchpoint into an opportunity to engage attendees:
branded t-shirts increased visibility, floor stencils guided foot traffic throughout the Rai Amsterdam venue and a social media component encouraged participants to share photos of their coffee cups on Instagram using #wakeupyoursavings and tagging @bux.zero - amplifying awareness and interaction across the fintech community.
What started with a simple cup of coffee became a memorable experience that educated, entertained and inspired fintech professionals to think differently about investing.
