Kamiel Van Eeuwijk / Illustrations: Julian Burford
BUX is Europe's fastest growing neobroker and has been taking down the barriers to the financial markets and disrupting the investing experience, helping new generations of investors and traders to discover the world of the financial markets.
BUX's believes that investing should be easy, affordable for all and aims to become the leading neo-broker in Europe - an ambitious goal that can't possibly be achieved without being a trusted brand. As a consequence of a cross examination of all BUX touch-points and a thoughtful analysis of the brand's perception (sustained by research/data from different countries), we've proudly joined forces between teams and brought to live, in 2023, the first BUX brand book - a collection of guidelines and brand standards, for both internal teams and third-party suppliers.
A know-how guide for communicating consistently with the audience while preserving the brand standards design-wise. The BUX brand book introduces the repositioning of BUX's visual identity, covering the brand positioning, key messages, target audience, tone of voice and visual identity (logo usage, typography, colors, photography...) - smoothing all marketing campaigns decisions and ensuring the on-brand of all assets, everywhere.
